Sagas of Hyderabad

A collection of stories about Hyderabad, built around the places, people, culture and little details that make the city what it is. We built it as an editorial content IP, turning everyday parts of the city into stories that felt personal, visual and easy to connect with. Over the course of the project, we created 60+ stories, reaching 10M+ impressions and building an audience of 55K+ followers around stories from Hyderabad. I led the project across creative direction, content, design and strategy, shaping the visual language and storytelling approach from the first idea to the final piece.